Pros and Cons of Using Kajabi for Your Business in 2025
Kajabi continues to be one of the leading all-in-one platforms for entrepreneurs, course creators, and businesses looking to build, market, and sell digital products. With its website builder, email marketing, automation, and membership site capabilities, Kajabi makes running an online business easier.
But is Kajabi the right choice for your business? We’ll explore the pros and cons of using Kajabi for your business in 2025 to help you make an informed decision.
Also Read 👉 Edge SEO in 2025: How Server-Side Optimization is Changing Search Rankings?
What is Kajabi?
Kajabi is an all-in-one business platform designed for coaches, course creators, and online entrepreneurs. It provides tools to build websites, create and sell courses, manage memberships, run email marketing campaigns, and automate business workflows—all without needing third-party integrations.
While Kajabi offers many advantages, it may not be the perfect fit for everyone. Let’s explore the pros and cons of using Kajabi for your business in 2025.
Pros of Using Kajabi for Your Business in 2025
✅ 1. All-in-One Platform
Kajabi eliminates the need for multiple tools. Instead of using separate platforms for website hosting, course creation, email marketing, and sales funnels, Kajabi provides everything in one place.
✅ 2. Easy-to-Use Website & Funnel Builder
Kajabi’s drag-and-drop builder allows you to create professional websites, landing pages, and sales funnels without coding. This feature is perfect for entrepreneurs who want to launch their business quickly.
✅ 3. Robust Course & Membership Management
If you sell online courses or membership programs, Kajabi offers:
Customizable course designs
Drip content scheduling
Quizzes & assessments
Community features
This makes it an excellent choice for educators, coaches, and digital product creators.
✅ 4. Built-in Email Marketing & Automation
Kajabi provides an email marketing system with automation features. You can:
Send newsletters
Set up automated email sequences
Tag & segment audiences
Track analytics & open rates
This eliminates the need for third-party email services like Mailchimp or ConvertKit.
✅ 5. Integrated Payment & Checkout System
Kajabi supports one-time payments, subscriptions, and upsells through Stripe and PayPal. The checkout pages are optimized for conversions, making it easier to sell your products.
✅ 6. SEO & Mobile Optimization
In 2025, mobile-friendly websites are crucial for SEO rankings. Kajabi ensures your website and courses are fully responsive, improving your site’s performance in Google search rankings.
✅ 7. 24/7 Customer Support & Community
Kajabi offers live chat support, email assistance, and a knowledge base. Plus, you can connect with other Kajabi users through its Kajabi Community for networking and tips.
Cons of Using Kajabi for Your Business in 2025
❌ 1. Higher Pricing Compared to Competitors
Kajabi is more expensive than platforms like Teachable, Thinkific, or WordPress. Its pricing plans (as of 2025) are:
Basic Plan: $149/month
Growth Plan: $199/month
Pro Plan: $399/month
If you’re just starting and have a limited budget, Kajabi might feel costly.
❌ 2. Limited Customization for Advanced Users
While Kajabi offers easy drag-and-drop features, it lacks deep customization. If you need complex design modifications or custom coding, Kajabi might not be as flexible as WordPress or Webflow.
❌ 3. No Free Plan Available
Unlike platforms like Podia or Thinkific, Kajabi doesn’t offer a free plan. You can only test the platform using its 14-day free trial, which might not be enough for some users to explore all features.
❌ 4. Transaction Fees on Lower Plans
While Kajabi doesn’t charge transaction fees, third-party payment processors (Stripe/PayPal) do. Additionally, the Basic Plan has some limitations, such as the number of products you can sell.
❌ 5. No Marketplace for Course Discovery
Unlike Udemy or Skillshare, Kajabi doesn’t have a built-in course marketplace where students can find your content. You need to handle your own marketing and promotions to attract customers.
Who Should Use Kajabi in 2025?
Kajabi is an all-in-one platform for creating, marketing, and selling digital courses, memberships, and coaching programs. But is it right for you?
✅ Ideal for:
✔ Course Creators & Educators – Teachers, trainers, and experts looking to monetize their knowledge.
✔ Coaches & Consultants – Business, life, and wellness coaches who offer programs or memberships.
✔ Entrepreneurs & Digital Marketers – Business owners selling online courses, memberships, or e-books.
✔ Membership Site Owners – Those who want to build subscription-based communities with exclusive content.
✔ Influencers & Content Creators – YouTubers, bloggers, and podcasters looking to sell premium content.
❌ Not Ideal for:
✖ E-commerce Store Owners – If you sell physical products, Shopify or WooCommerce is a better fit.
✖ Businesses Needing Advanced Customization – Limited flexibility for highly customized website designs.
✖ Beginners on a Tight Budget – Pricing starts high compared to alternatives like Teachable or Thinkific.
✖ Large Enterprises – May not have the scalability or enterprise-level integrations needed for big corporations.
If you’re an educator, coach, or entrepreneur looking for a done-for-you business platform to sell digital products and build an online brand, Kajabi is a great choice in 2025. However, if you need physical product sales or deep customization, you might want to explore other options.
Kajabi remains a powerful and user-friendly platform for running an online business in 2025. While it offers many benefits like all-in-one tools, email marketing, and automation, it may not be the best fit for everyone due to its pricing and customization limits.
By weighing the pros and cons of using Kajabi for your business in 2025, you can decide whether it’s the right platform for your goals.
